Ignite FB Tracking PixelHow to Differentiate Your Home Listing in a Buyer's Market - Rosemary Pezzano

How to Differentiate Your Home Listing in a Buyer's Market

by Rosemary Pezzano 12/10/2018

If you want to sell a house in a buyer's market, it pays to allocate the necessary time and resources to differentiate your home listing from others. Because if you create an informative and engaging home listing, you should have no trouble stirring up interest in your residence, even in a buyer's market.

Now, let's take a look at three tips to help you differentiate your home listing in a buyer's market.

1. Consider the Buyer's Perspective

In a buyer's market, a homebuyer has no shortage of high-quality residences at his or her disposal. As such, you'll want to consider how a buyer may approach your residence and tailor your house listing accordingly.

Think about what led you to purchase your residence in the first place. Then, you can create a home listing that highlights your house's distinct features.

For example, if your home boasts a large, luxurious in-ground swimming pool, you may want to include details about it in your home listing. Or, if your house is located just minutes from many popular attractions, you may want to incorporate this information into your house listing.

2. Be Honest with Buyers

Your goal as a home seller is to craft a house listing that showcases your residence's features. At the same time, you'll want to be honest with buyers to help them make an informed decision about whether to pursue your home.

A detailed home listing that includes accurate information about your house is paramount. Because if your listing is misleading or inaccurate, it may cause problems down the line.

Remember, any problems with a house likely will be identified during a home inspection, a key step in the homebuying process. And if you try to hide these issues, it may slow down or stop a home sale from happening. Conversely, if you are honest with buyers from the beginning, you can make it easy for them to determine whether your residence is the right choice.

3. Consult with a Real Estate Agent

A buyer's market can be tough to navigate, regardless of where you live. Luckily, real estate agents are available to assist sellers in any buyer's market, at any time.

With a real estate agent at your side, you can craft a home listing that hits the mark with the right groups of homebuyers. In fact, a real estate agent will guide you along the home selling journey and help you identify and address any hurdles along the way.

Typically, a real estate agent will learn about your home selling goals. This housing market professional then can help you put together an in-depth home listing that highlights the key features of your house. Perhaps best of all, a real estate agent will share this home listing with dozens of buyers, thereby increasing the likelihood of a quick, profitable home sale.

Ready to list your house in a buyer's market? Use the aforementioned tips, and you can create a top-notch home listing that helps your residence stand out from the competition.

About the Author

Author
Rosemary Pezzano
  • WHO I AM…

There are many reasons why I enjoy my career as a REALTOR. The main reason is the deep satisfaction that comes from helping people realize their dreams, helping them through the major transition that accompanies selling, buying and moving. Another reason is that no transactions are the same. Each one has its own characteristics and challenges. It is through overcoming the challenges that enables me to improve my quality of service. Each and every day I work at perfecting my attention to detail and my commitment to excellence while being mindful of my core values.

  • WHAT I CAN DO…

Since relocating in 2001 to Four Seasons at Upper Freehold Gated Active Adult Community, I have become an enthusiastic cheerleader! Having first-hand knowledge and sharing that knowledge has contributed towards a reputation for achieving results, not just promises! Listening, delivering necessary information, helping to negotiate the best possible price and terms and making sure all details are covered help to have a successful closing. This comes from over 40 years of real estate experience. 

  • COMMUNITY INFORMATION

Four Seasons at Upper Freehold is located in rural Upper Freehold, southwestern Monmouth County. The 387 single family residences naturally blend with the surrounding rural landscape and the neighboring Borough of Allentown with its many antique shops and boutiques. For the young at heart, Six Flags Great Adventure Amusement Park and Safari is also nearby. Commuting lies within 60 miles of New York City and 35 miles from Philadelphia with easy access to Princeton and the Jersey Shore. Neighboring Quaker Bridge Mall and Freehold Mall for all your shopping needs and the Hamilton Marketplace nearby.

  • WHAT CLIENTS AND CUSTOMERS ARE SAYING
06/07/2018 - Sold a Single Family home in 2018 in Allentown, NJ.

Rosemary was a pleasure to deal with - very responsive, professional, knowledgeable and went above and beyond for us. She made a very overwhelming situation of selling my parents' house into a manageable, do able process that I couldn't even fathom getting thru at the onset. The house was sold and closed in a month's time and I am still pinching myself that we got through this huge undertaking so readily. This truly is thanks to Rosemary. She is wonderful!

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04/20/2018 - Sold a Single Family home in 2018 in Allentown, NJ.
Rosemary was very easy to work with and gave me a lot of good advice for selling a home within Four Seasons / Allentown (some of which I should have taken sooner!). She and her husband (who is also a Realtor) were incredibly helpful with many of the small (and some not so small) details of getting our house prepped and sold. Because I lived a ways away from the house I was selling, there were many times when Rosemary or her husband were able to save me a trip to handle something at the home while it was on the market, showing that they will do whatever it takes to help make a sale go smoothly, and I greatly appreciate their help. Rosemary responded quickly to all of my questions via phone, email, or text; I never waited long to hear back from her no matter the day or time.

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10/07/2016 - Sold a Single Family home in 2016 in Allentown, NJ.

I am thankful I chose to have Rosemary sell my house. Through every step of the process she kept me informed, made useful suggestions and helped. Here are just four examples. Just before we put the house on the market, she made a suggestion to relocate a piece of furniture. And yes, after moving it, the room looked larger. The house was listed on a Wednesday and by noon on Friday I had a full price offer. When the new buyers suggested the landscape plantings were overgrown, she had her husband come over to trim the worse offenders. At the end of the process, after the house had been cleaned for the new owners' walk-through and because I had had to move out of the area, she and her husband put out the remaining five cans of trash. After the closing I got a call from her because some of my mail had been delivered to my just-sold house rather than having been forwarded. She offered to take it to the Post Office for forwarding and to alert them to the problem. These are just four examples of the many ways Rosemary (and her husband) helped make the difficult process of selling my house as painless and as smooth as possible. Thank you Rosemary (and husband)!!

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09/21/2015 - Sold a Single Family home in 2015 in Allentown, NJ.

If you are selling a house in this area, use Rosemary as your agent. She worked tirelessly to get our house sold. She was very involved, handled many, many details for us, and was extremely knowledgeable about the value of homes in the area. She even arranged for her husband to help us out in several instances. She kept me updated and led us through every step of the process, explaining what we needed to do and how things would progress. We no longer live in the area and without her, we would never have been able to handle the sale long distance. She was wonderful to work with.Less 

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09/09/2015 - Sold a Single Family home in 2015 in Allentown, NJ.

Rosemary pays attention to details and knew exactly the type of exposure the home needed to get the job done. We had the home listed for sale 2 other times with another realtor with no results. Rosemary felt that the home needed to be professionally photographed and she was right. The photos brought in numerous buyers and the home sold in a few weeks. I would recommend Rosemary to anyone who wishes to sell their home in a timely manner for a fair price.