Ignite FB Tracking PixelHave You Considered Professional Staging? - Rosemary Pezzano
Have You Considered Professional Staging?

by Rosemary Pezzano 02/08/2019

As recently as 20-25 years ago, most people thought “staging” was for the theater and model homes. The idea of professionally temporarily decorating a home to sell it was not on the average homeowner’s radar. All that changed with the advent of TLC, HGTV, and other networks dedicated to home buying/selling and renovating shows.

If you’re selling a home after years out of the housing market, you may balk at the idea of the added expense of hiring a stager, but last year’s National Association of Realtor’s report ‘Profile of Home Staging’ indicated that a massive 77 percent of buyers’ agents believe staging contributed to their client’s ultimate purchase.

Visualization is key
Living in a visual world means most people make snap judgments by what they can see. If buyers cannot “see” themselves living in the home, they’ll keep looking. First-time buyers, especially, may need that extra nudge to make the plunge. Staging for the online photos is even more important. Potential buyers indicated they were more likely to walk through a home that had staged online images.

Faster is better
While some studies completed in the past few years indicate that staging does not change a buyer’s perception of a home’s value, it does help the home sell more quickly. In the world of real estate, where the seller is balancing the mortgage on the current home with the new mortgage on the home they want, selling the home more quickly for a fair price pays for itself. After all, who wants to be carrying two mortgages?

More is also better
Ultimately, it comes down to the outcome. Yes, the house may sell more quickly when staged, but does it sell for a higher price? Is the cost of staging recouped? The evidence is less clear here, but in the same NAR study, 49 percent of agents believed staging got the seller a higher offer. And while most of those indicated the increase was in the one to five percent range of the sale price, that was more than enough to cover the cost of staging.

Is this a time for DIY?
Binge-watching renovation and real estate shows may give a seller a false sense of their own ability to effectively stage their home. Professional stagers and design professionals can cast that critical eye that allows them to minimize a home’s flaws while accentuating its features. They also have a plethora of furnishings to utilize. To do it yourself might not be worth it on balance for what you get with a professional.

The most important key is to be on the same page as your local agent. They know your local market and are aware of the comparable homes for sale in your area. They know the potential buyers and what they expect to see in your home’s price range. Put their knowledge to work for you.

About the Author

Author
Rosemary Pezzano
  • WHO I AM…

There are many reasons why I enjoy my career as a REALTOR. The main reason is the deep satisfaction that comes from helping people realize their dreams, helping them through the major transition that accompanies selling, buying and moving. Another reason is that no transactions are the same. Each one has its own characteristics and challenges. It is through overcoming the challenges that enables me to improve my quality of service. Each and every day I work at perfecting my attention to detail and my commitment to excellence while being mindful of my core values.

  • WHAT I CAN DO…

Since relocating in 2001 to Four Seasons at Upper Freehold Gated Active Adult Community, I have become an enthusiastic cheerleader! Having first-hand knowledge and sharing that knowledge has contributed towards a reputation for achieving results, not just promises! Listening, delivering necessary information, helping to negotiate the best possible price and terms and making sure all details are covered help to have a successful closing. This comes from over 40 years of real estate experience. 

  • COMMUNITY INFORMATION

Four Seasons at Upper Freehold is located in rural Upper Freehold, southwestern Monmouth County. The 387 single family residences naturally blend with the surrounding rural landscape and the neighboring Borough of Allentown with its many antique shops and boutiques. For the young at heart, Six Flags Great Adventure Amusement Park and Safari is also nearby. Commuting lies within 60 miles of New York City and 35 miles from Philadelphia with easy access to Princeton and the Jersey Shore. Neighboring Quaker Bridge Mall and Freehold Mall for all your shopping needs and the Hamilton Marketplace nearby.

  • WHAT CLIENTS AND CUSTOMERS ARE SAYING
06/07/2018 - Sold a Single Family home in 2018 in Allentown, NJ.

Rosemary was a pleasure to deal with - very responsive, professional, knowledgeable and went above and beyond for us. She made a very overwhelming situation of selling my parents' house into a manageable, do able process that I couldn't even fathom getting thru at the onset. The house was sold and closed in a month's time and I am still pinching myself that we got through this huge undertaking so readily. This truly is thanks to Rosemary. She is wonderful!

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04/20/2018 - Sold a Single Family home in 2018 in Allentown, NJ.
Rosemary was very easy to work with and gave me a lot of good advice for selling a home within Four Seasons / Allentown (some of which I should have taken sooner!). She and her husband (who is also a Realtor) were incredibly helpful with many of the small (and some not so small) details of getting our house prepped and sold. Because I lived a ways away from the house I was selling, there were many times when Rosemary or her husband were able to save me a trip to handle something at the home while it was on the market, showing that they will do whatever it takes to help make a sale go smoothly, and I greatly appreciate their help. Rosemary responded quickly to all of my questions via phone, email, or text; I never waited long to hear back from her no matter the day or time.

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10/07/2016 - Sold a Single Family home in 2016 in Allentown, NJ.

I am thankful I chose to have Rosemary sell my house. Through every step of the process she kept me informed, made useful suggestions and helped. Here are just four examples. Just before we put the house on the market, she made a suggestion to relocate a piece of furniture. And yes, after moving it, the room looked larger. The house was listed on a Wednesday and by noon on Friday I had a full price offer. When the new buyers suggested the landscape plantings were overgrown, she had her husband come over to trim the worse offenders. At the end of the process, after the house had been cleaned for the new owners' walk-through and because I had had to move out of the area, she and her husband put out the remaining five cans of trash. After the closing I got a call from her because some of my mail had been delivered to my just-sold house rather than having been forwarded. She offered to take it to the Post Office for forwarding and to alert them to the problem. These are just four examples of the many ways Rosemary (and her husband) helped make the difficult process of selling my house as painless and as smooth as possible. Thank you Rosemary (and husband)!!

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09/21/2015 - Sold a Single Family home in 2015 in Allentown, NJ.

If you are selling a house in this area, use Rosemary as your agent. She worked tirelessly to get our house sold. She was very involved, handled many, many details for us, and was extremely knowledgeable about the value of homes in the area. She even arranged for her husband to help us out in several instances. She kept me updated and led us through every step of the process, explaining what we needed to do and how things would progress. We no longer live in the area and without her, we would never have been able to handle the sale long distance. She was wonderful to work with.Less 

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09/09/2015 - Sold a Single Family home in 2015 in Allentown, NJ.

Rosemary pays attention to details and knew exactly the type of exposure the home needed to get the job done. We had the home listed for sale 2 other times with another realtor with no results. Rosemary felt that the home needed to be professionally photographed and she was right. The photos brought in numerous buyers and the home sold in a few weeks. I would recommend Rosemary to anyone who wishes to sell their home in a timely manner for a fair price.